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Word-of-mouth is not new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the …
There are several reasons why online communities get less attention than social media and social business, although they are strongly related. There are also several reasons why communities …
An overview of key benefits online and social communities can offer to businesses and organizations.
According to part two of eCircle’s European social media and email marketing dtudy, email and social are a powerful combination for marketers. The study reinforces the message that a …
Apart from all tools that we have to trace the preferences and demands of people, online forms play a crucial role in the entire customer life cycle of the digital client and prospect. From email …
A hands-on digital banking approach for regional and community banks with valuable digital banking transformation lessons for larger banks.
An online social media marketing guide for business, summarizing the essence, context and principles of social media marketing.
What are online communities and for what goals can they be used? A primer with plenty of community marketing and management tips.
Content sharing is that – often secret – holy grail of many content marketing, social media and digital marketing practitioners. Although content sharing is just a part of the whole content …
However, social media is far from a hype from the past. Depending on their individual goals and trusted resources in taking buying decisions, B2B buyers and C-level execs simply have …
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